CLOSENEXT Hessen Film & Medien
(2023)
Visual identity, work report

Photos by Luca Finkl
Assistent Cedrik Vorholt
Third semester project for the course DeReconstruct: A new visual identity for Hessen Film & Medien, reimagined based on the existing design by Stan Hema.

Using only elements from the original branding, 240 A1 poster experiments were produced. From these, three new identity directions were developed by combining fragments from different posters. One direction was further developed into a complete visual identity, with mockups and printed elements afterwards.

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